Management Staff
Robert Swezey
Executive Vice President
Resorts Operations
- Manages all operational aspects for Burroughs & Chapin's owned and managed championship golf facilities.
- Oversees corporately ownedaccommodations and lodging operations
- Monitors Burroughs & Chapin's joint venture hotels operations
- Management Committee member for joint venture / Ripken Baseball Experience in Myrtle Beach
- President of Homeowners Associations and Master Association for corporate master-planned communities
- Responsible for Resort amenity operations and management in Grande Dunes
- Responsible for management of (5) mini golf and (2) executive golf courses
- Serves as Chairman for Burroughs & Chapin Management Committee
- 23 year member of the PGA of America / has worked in golf industry for over 35 years
- Background and Qualifications - Held positions ranging from PGA Assistant Professional to Vice President/PGA Director of Operations with nationally recognized companies
- Prior to B&C Golf Management, served as Regional Director of Operations for KemperSports Management, headquartered in Northbrook, Illinois. Responsible for 11 clients and 21 facilities in the Midwest and east coast
- Managed operations at some of the nation's finest private, resort and daily fee operations, including Whitford Country Club in Pennsylvania, the TPC at Prestancia in Florida, the TPC at Sawgrass in Florida, Eagle Watch Golf Club in Georgia, River Hills Country Club in Florida and Fawn Lake Country Club in Virginia
- Professional service includes
- Board Member / Myrtle Beach Golf Holiday
- Executive Director / Myrtle Beach Golf Hall of Fame
- Trustee and Past Chairman of the National Institute of Golf Management (National Golf Foundation)
- Service awards for various PGA of America elected positions and contributions
- Recognized as a regional and national leader in areas of education, human relations and merchandising
- Received national recognition for operating three Top 100 Golf Operations in America
- Served on PGA of America Presidents Council
- Golf Inc Conference discussion panel member
Archie Lemon
Director of Golf Operations
- Oversees Club operations for
- Tidewater Golf & Plantation
- Farmstead Golf Links
- Meadowlands Golf Club
- River Hills Golf & Country Club
- Arcadian Shores Golf Club
- Myrtlewood Golf Club
- Five Mini-Golf Locations- Captain Hook’s, Dragon’s Lair, Jungle Safari, Jurassic Golf, Shipwreck Island
- Two Par 3 Locations- Cane Patch Par 3 & Driving Range, Midway Par 3
- Joined Burroughs & Chapin in 2001 as Tidewater’s GC General Manager and Director of Golf
- In 2002, he became Director of Golf Operations for Burroughs & Chapin Golf Management
- More than 20 years experience in the golf industry
- Has served as Director of Golf at several upscale golf facilities throughout the Southeast
- Director of Golf at The Golf Club of Georgia in Alpharetta, Georgia
- Director of Golf at Kingsmill Resort & Club in Williamsburg, Virginia
- Director of Golf at Legends Resorts in Myrtle Beach, South Carolina Service
- A-4 Member of the PGA of America
- Carolinas PGA Merchandiser of the Year for 2000
- In 2004 he was elected president of the Myrtle Beach Area Golf Course Owners Association
- Board Member of Grand Strand Tee Times Network
Alicia S. Harper
Golf & Cooperative Marketing Manager
- More than 16 years experience in golf marketing
- Development and maintenance of annual marketing plan and budget for Myrtle Beach Trips and seven golf courses.
- Cooperative membership program of 51 golf, entertainment, and lodging partnerships.
- Work directly with reservation center for devlopment of package pricing and sales opportunities.
- Oversee all media purchases and maintain analysis.
- Advertising tracking with media analysis and return on investment.
- Oversee production of collateral material, print and electronic media campaigns, outdoor advertising.
- Web site development and maintenance for nine sites as well as handle e-newsletter distribution.
- Database collection and direct mail campaigns.
- Responsible for all promotional and advertising activities for the loyalty program.
- Prior to employment with B&C, help positions with Wild Wing Plantation (72-hole golf facility) as Marketing Manager and Merchandise Manager.
Randy Allen
Director of Golf Course Maintenance
- Native of Shelby NC, graduate of Shelby High School, attended Gardner Webb College
- Certified Golf Course Superintendent since 1983, longest tenure of anyone in SC
- Past President of Carolinas Golf Course Superintendents Association
- CGCSA Golf Course Superintendent of the Year in 1989 (first to receive this award)
- Advisory Board Chairman Carolina Forest High School FFA Golf and Landscape program
- Advisory Board member Horry Georgetown Technical College golf course technology program
- Career in golf industry in excess of 33 years, including experience with both warm and cool season turf grasses
- Golf Course Superintendent
- Cleveland CC 1976-1979
- Camden CC 1979-1986
- Dunes Golf and Beach Club 1986-1999
- Director of GC Operations with Burroughs and Chapin from 1999 through present
- Oversees all golf course maintenance operations and construction projects
- Career accomplishments include:
- Directing complete renovation of Dunes Golf and Beach Club in 1992
- Host superintendent for Senior PGA Tour Championships from 1994-1998
- Overseeing construction of both the Grande Dunes Resort and Grande Dunes Member's Club courses
Carol Crumling
Retail Specialist
- Past Experience
- 15 years as a teacher
- 15 years as a department manager and group selling manager of Macy’s Department Store
- Present Responsibilities
- Strategic planning to maximize sales and profits
- Development of buying plans for Golf Shops
- Inventory control procedures and reporting
- Maximization of ROI and reduced COS
- Training personnel in receiving, merchandise, dislays and sales techniques